An Honest Review of what it's like being a Beautycounter Consultant.

After sampling Beautycounter products, I decided to join before ever even purchasing products for myself (the Kit I selected had the products in it that I wanted to use). However it’s not always like this. Many people sit on the decision for a long time, going back and forth before taking the leap. Hopefully this will help clear up any questions or concerns so you can decide if it’s the right opportunity for you!

Here is a little background about Beautycounter. We are a Certified B Corporation (not an easy certification to obtain!), which means we meet the highest standards of verified social and environmental performance, transparency, and accountability.  Beautycounter’s mission is to get safer products into the hands of everyone, and we fulfill it by creating high performing products that are set to the safest standards in the industry. They are also advocating for higher regulation in the beauty industry. We do this by having consultants go to Washington D.C. to talk to congress about safety within the personal care industry and why it’s so important. Beautycounter is the leader in the clean beauty movement, and it’s something I am extremely proud of being a part of. 

What is the Cost?

Becoming a consultant is really simple and it can all be done online. It costs $98. If you are a current Band of Beauty member, the cost for you is only $69 and you can also use any of your product credit towards the enrollment as well. What does this get you? Training, marketing materials, your personal website for others to shop, a tote bag, make-up bag, and two products: a travel sized Overnight Resurfacing Peel ($45 value), and a Color Intense Lipstick ($34 value). So you’re actually getting $79 in free products, and that’s not including the other goodies in the kit. 

What’s a starter kit? You have the one-time option at sign up to get a starter kit which are products bundled together and discounted by 44% off the retail price. Having products on hand can be helpful for kicking off your business, sampling products, borrowing them to friends and other potential clients to try, and for your personal use! I bought the smallest kit when I joined, but very quickly realized I should have purchased the medium or large kit as I had so many people wanting to try products, so I ended up going in and purchasing them individually later on which was more expensive. 

Is there Monthly Minimums?

Nope! We are different from many other company’s like this in the sense that we do not require any monthly purchases or autoships of prodcuts. You and your clients will ONLY ever receive what you you and they physically go on and purchase. The only requirement you have to meet is $1250 in qualifying volume (QV = your own purchases + sales) every 6 months. The starter kit you get at enrollment also counts towards this and often times gets you over halfway. This is a VERY attainable number. Most people have no issue hitting it in 1-2 months, and many do it sooner! I have not had one consultant on my team not attain this. And what happens if you don’t hit that minimum? NOTHING. You just go back to being a Band of Beauty member. 

How much do you make?

We make 25-35% (you sell more, you make more) on all sales. We get paid monthly and there are no minimums you need to hit to get paid. If you make a $200 sale, you will get paid $50. These sales add up pretty quick and you will find that your paycheck with Beautycounter can be really good, really fast. I also made back my initial investment in less than a week, which is a nice bonus as well.

Do you get a discount?

Yes! We get 25% off all of the products, all the time.

What can you earn?

It really depends on how much energy you want to put into this business. Those that sign up for strictly the discount probably won’t do as well as those with the initial intent of running it for the business. What I’ve seen over time, however, is that consultants who sign up for the discount end up working the business over time because they see the payout and realize it’s worth putting in even the littlest amount of time to earn something. The top leaders in the company are earning at least 6 figures (some monthly!). In the beginning, I was earning just enough to pay for a tank of gas, and by five months in I was earning enough to pay our entire mortgage, and it’s gone up from there. Many people are leaving their full time jobs because of Beautycounter. I never thought the earning potential would be this much with Beautycounter, but the sky is really the limit and It’s pretty incredible.

Why this Business Model?

Our founder chose this model for a specific reason. The products and Beautycounter’s mission is best told person-to-person. If our products are sitting on a shelf in a department store, no one will ever know why they are safer, why they work so well, and the mission of our company. In this model, I do earn a percentage from those who sign up under me, however, it’s a tiny percentage, opposed to 25-35% of my own sales. So it definitely motivates you to work your own business for that very reason.

Being a mentor is a lot of work, but it has quickly become one of my favorite parts of this business. I never wanted a team, really, but now that I have one it’s so fun to work with other like minded women, help them attain their goals, and get creative with ideas.

Keep in mind that building a team is NOT required. I had zero intention of building a team, but I learned quickly that people want to be a part of this movement and I’ve never once asked someone to do this without them already purchasing and loving the products. And out of my entire team, most of them came to me wanting to know about the opportunity - it’s not the icky cold messaging game EVER. 

A few other things that set us apart from other direct marketing companies: We have retail stores. One in New York and one in Nantucket and another opening in Denver this month. We were the most Googled beauty brand of 2018 and named in the top 50 of Fast Company’s most innovative companies in the World; number one in the beauty segment. 

Do you love it?

YES! Truthfully, this has been one of the best decisions I’ve ever made, both emotionally and financially. I was at a point in my life where I was home with my two boys, two and six months at the time, and running my photography company. Photography is busy, and has only gotten busier, so my initial intent with just receiving the discount as a consultant sat well with me. I quickly found, however, that even putting it out there a little bit via social media and having conversations every now and then, my paychecks added up quickly. I’ve learned a lot about myself in my passion for health, business, leadership, and confidence. For me, this has always been about just being real with people (you), being honest, and sharing what I love and why I love it. And I truly believe this has what has gotten me to where I am with this company - and my plan is to just keep doing that. I will never make Beautycounter and my job with it out to be something that it’s not. If you are in it for the discount, I’m here for ya girl and support you 100 percent. If you want to do this thing for a business, I’m likewise here to support you and help you obtain whatever you want. There is so much support in my team and it’s so nice to have each other to ask questions and bounce ideas off of. With Beautycounter, it’s a small investment with some pretty amazing rewards, and I want that for everyone.

If you’re ready to join, you can sign up here: and select myself (Elizabeth Donelson) as your mentor. I’ll then receive an email that you’ve joined (you can message me too and ask all the questions you’d like). We can meet for coffee beforehand to go over everything in more detail or afterwards as well (as much as you’d like) and I will do everything I can to set you up on a path for success. Your goals are my goals.